Let's make technology easier to use
Let's make technology interesting
Let's make technology more exciting
Let's make technology better
What's UCD all about?
User Centered Design is a school of design thinking that places the user as a centeral point in the design and development proccesses. It's the simple but powerful idea that if a user can't easily use a product in the way they want to, it's a bad product. To avoid these bad experiences, designers and developers use both verbal and non-verbal input from current and potential users of the product in combination with inputs from the client to shape their work.
By observing how users use other systems or prior versions of the system, the designers and developers grow their knowledge of the users, and alter the product to include elements from the workflow or habits of the users. The UCD process ensures that the product will already feel familiar to the user, and can greatly cut down on the number of unused features and frustrations that users face with both new systems and updated systems.